May 21, 2025
Unlocking Dynamicity in Data

Yesterday, a college friend and frisbee teammate stopped by our office (a benefit of being a startup in New York is living in a popular visit destination 😀)
Of course, any visit from a friend wouldn’t be complete without a little bit of work, given 90% of my thoughts are about structured data.* He is a data scientist for an energy company, so I asked him about what kinds of problems he works on. He compares different power companies’ rates and pricing structures across different regions.
After about 5 minutes of back and forth and iteration over what the schema should look like, he used our product to build a dataset of California power companies, including HQ locations and websites, and grab their various pricing structures and rates.
We found it to be a cool demonstration of putting the power of creativity in the hands of our users. We’re not building a tool to get info on power companies; rather, we’re building a tool that puts iterability and scalability right in our customers’ tool kit.
We let our users (including both high-level decision makers and in-the-weeds technical folks) do what they do best: think about the problems they’re best-equipped to solve in creative and unique ways that were before this point impossible to put into action.
Before LLMs—and our great team building this powerful product—he would have to painstakingly handcraft this dataset, with long turnaround times that could turn into weeks of work. He would have to haggle with different vendors on scope and schema. But with us, he can turn weeks to minutes, and he can run experiments to his heart’s content.
Leave the difficult problems of scale and fine-tuning to Structify and spend your time iterating, building, and delivering value. If you’ve got a big unstructured data problem, comment and tag me or @Ronak Gandhi so we can start cooking.
Let us worry about creating the building blocks of your data pipeline and finding that differentiating data so you can focus on what matters: solving your problems.
Yours in data,
Alex Reichenbach
*The other 10% of my thoughts rest with food, which is perfect for NYC. Seriously, move to New York.