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Doyanen Hotels

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Company

Doyanen Hotels

Industry

Hospitality

Building a Data-Driven Growth Engine in Boutique Hospitality

Every company I’ve ever worked with has a handful of data sources that are both extremely important and a huge pain to work with, whether that’s figures buried in PDFs, scattered across hundreds of web pages, hidden behind an enterprise SOAP API, Structify is a powerful tool to combine all that.

Hiroki Muneyoshi

Head of Data & Analytics at Doyanen Hotels

Doyanen Hotels, a vertically integrated boutique hotel operator in Osaka backed by Creed Group, faced a critical growth challenge: scaling pricing sophistication and market visibility beyond what legacy providers could deliver. With five hotels in operation and ambitious plans for international expansion, the company required a systematic way to unify its internal property management data with external competitive intelligence.
Partnering with Structify allowed Doyanen to replace inflexible vendor solutions with owned, automated data pipelines—integrating property management software, OTA feeds, and dynamically scraped competitor data. The result was a transformative shift: from manual, reactive decision-making to proactive, real-time strategy. Structify now underpins Doyanen’s growth trajectory, enabling leadership to expand with confidence, optimize revenue, and capture market gaps ahead of the competition.
  • #1
    100+ hours saved monthly by eliminating manual data wrangling
  • #2
    Improved ADR & RevPAR through dynamic competitor-aware pricing
  • #3
    Faster expansion modeling with systematic market intelligence
  • #4
    Single source of truth dashboards for executives and revenue managers

The Challenge: Inflexible Systems in a Dynamic Market

As Doyanen prepared to scale rapidly, it confronted three interlocking problems:
  1. Legacy Data Provider Bottlenecks Previous providers limited competitor monitoring to ~10 hotels at a time, offered little visibility into room-type availability, and refreshed data too slowly to inform real-time decisions.
  2. Fragmented Data Landscape Property management system (PMS) data, OTA booking data, and POS information sat in siloes, often shared through CSV exports or ad hoc consultant reports. This patchwork approach consumed staff time and introduced errors.
  3. Limited Leadership Visibility Executives lacked systematic dashboards that combined internal and external data. Decision-making was reactive, not strategic, undermining pricing agility and delaying expansion planning.

The Structify Solution: Owning the Data Pipeline

Doyanen selected Structify not just as a tool, but as a strategic partner in its data infrastructure. Key elements of the engagement includes:
  • External Scraped Data Integration Structify built automated workflows to scrape competitor hotel data at scale—room availability, pricing ladders, restrictions, promotions—updated daily.
  • Systematic Data Orchestration PMS data, OTA feeds, and scraped competitor data now flow into a governed data layer with validation, schema control, and auditability.
  • API & CSV Harmonization Structify’s connectors replaced manual CSV handling, integrating disparate systems into a seamless pipeline accessible to revenue managers and leadership alike.
  • Leadership Dashboards Executives now have real-time visibility into property performance, competitor benchmarks, and expansion opportunities—turning data into an operational and strategic asset.

Operational Efficiency

  • Hours of manual data wrangling eliminated weekly across revenue and operations teams.
  • Consultants and external reporting vendors displaced, lowering costs.

Revenue Optimization

  • Dynamic yield management enabled: surge pricing, room-type optimization, and rapid competitor response.
  • Improved ADR (average daily rate) and RevPAR (revenue per available room) by leveraging pricing gaps.

Expansion Strategy

  • Ability to model new neighborhoods using competitor availability and pricing data.
  • De-risked site selection for the next phase of growth beyond Osaka.

Leadership Visibility

  • Unified dashboards now provide a single source of truth, enabling management to make faster, data-driven decisions.
  • Increased alignment across finance, operations, and marketing.

Strategic Significance

The Structify partnership positions Doyanen as a data-driven operator in a bureaucratic, slower-moving hospitality sector. Unlike peers reliant on rigid third-party providers, Doyanen now owns its data pipelines, giving it:
  • Speed: React to market dynamics in hours, not weeks.
  • Flexibility: Expand competitive monitoring beyond arbitrary vendor limits.
  • Scalability: A replicable system to support international expansion.
  • Strategic Insight: Market intelligence not just for pricing, but for long-term growth bets.

Structify has unlocked unprecedented visibility into the real-time hotel market—something we never had access to before. The hospitality industry suffers from fragmented data sources and a weak data foundation. Structify is revolutionary, enabling us to build a single source of truth that powers both our analytics and operations.

Hiroki Muneyoshi

Head of Data & Analytics at Doyanen Hotels

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