Nearly 80 years of expertise, and no usable view of the operation
"I joke that I ran this company blind for ten years. But in all seriousness, the data was always there, just not in a way I could use. I didn't want to pull four reports and burn a whole day to see how we were doing. Now I have a standard to work from." - Mike Morgan, CEO
B&H Freight, Belton and Harrisonville Freight Line, is a top Kansas City freight company with nearly 80 years serving the metro and the surrounding rural markets. For manufacturers and suppliers it is more than a carrier. It is a critical piece of the supply chain, moving raw materials in and finished goods out on the schedules that keep production lines running.
The business runs on two core lines: acting as an agent for major carriers including Saia, ABF, TForce and Roadrunner, and serving its own direct shipper relationships. Operations span a Kansas City terminal plus outlying terminals across southeast Kansas and to the north and south of Kansas City in Missouri.
None of that expertise was visible in the data. Route planning ran on Excel copy-paste, exports from Nova were messy and crash-prone, and order intake was fragmented across EDI, email and phone.
Results at a glance
- #130 hours of payroll saved per week - realized from one single half-day analysis
- #25 new optimal KC territories - identified from pickup and delivery density analysis
- #3~40% of freight is appointment or residential - over 4x the team's initial estimate of less than 10%
- #47.84 LTL orders per driver per day - the first measurable baseline the business had
What Structify built, and why it matters
No single source of truth. There was no clear business dashboard and no easy reporting out of Nova. Structify built a data pipeline that reconciles differently labeled fields across messy Nova exports, so the same question stops returning four different answers.
Manual route planning. Planning ran through Excel copy-paste. Structify scoped an automated route optimization system with daily route plans and trailer load sequence.
Limited route-density insight. The team had little understanding of true route density. Structify built Kansas City metro heat maps for pickups and deliveries that exposed it, and the analysis surfaced five new optimal territories.
Hidden inefficiencies. Structify established a baseline metric of 7.84 LTL orders per driver per day. A baseline is what makes every later change arguable rather than anecdotal.
The appointment and residential finding is the one that reset the team's mental model. They estimated less than 10 percent of freight fell into those categories. It was closer to 40, with Roadrunner and T-Force carrying a disproportionate share of the residential volume.
What it took to connect
"I've worked in this business for some time, and Structify is hands down the most flexible option out there. The capabilities for connection are vast, and it took me just five minutes to set up. Anyone with data isolated in multiple, disconnected platforms will get tremendous value from Structify." - Matt Douglas, Director of Technology
B&H now has a clearer picture of route density, operational inefficiencies, and where automation creates the most value: route planning, cross-docking and digital rate visibility.
